The Business Model of the Next Domestic Platform: Value Delivered, Value Shared
I. A Simple, Aligned Model
As the way we live, furnish, and care for our homes changes, so must the infrastructure that supports those choices. The next domestic platform will have to be an ecosystem that helps people make better decisions about where and how they live. This paper outlines how that ecosystem will generate revenue while remaining accessible, ethical, and aligned with the long-term value of both the home and the member.
We’ve designed a model that grows with our members. Every transaction on the platform reflects mutual benefit. We are focused on three clear revenue streams:
5% Commission on Goods and Furnishings
When members purchase furniture or household items through the platform, we earn a 5% commission. This incentivizes us to recommend the right pieces—not the most expensive ones—by using AI to match member taste, space, and budget. This commission does not raise the price of goods. Instead, it draws on the tradition of interior designers taking a commission on home goods that they recommend for their clients. In this sense, while it might lower the commission an interior designer would receive, it also provides that designer considerable utility through enhancing speed of discovery and streamlining project management, client communications, and ongoing client engagement post-project.$14/month Premium Membership
This recurring revenue supports access to enhanced services: additional computation capacity and storage, in-person design and planning experiences, and exclusive access to products, services, and events. Membership is opt-in, priced to be accessible, and tied to meaningful everyday benefits—making it a natural part of how people manage their home life.3% Referral Fee on Adjacent Services
From movers to remodelers, house painters to storage providers, we connect members with trusted partners. We earn a 3% referral fee only when those services are booked through us. As is the case with the commission on goods and furnishings, this commission does not raise the price of services for our members. Instead, it reduces the cost of customer acquisition for service providers while enhancing ongoing loyalty and customer engagement.
II. Participating in the New Attention Economy
Unlike ad-driven platforms that extract value by pushing irrelevant content and monetizing distraction, we invite members to shape their own experience. Every interaction—whether curating a wishlist, scanning a room, or refining preferences—trains the model to better serve them and the broader ecosystem. This shifts the dynamic:
From Ads to Alignment: Instead of paying to interrupt the user, brands and service providers are matched to members only when relevant—and only when they earn their place.
From Tracking to Trust: Data is kept private, secure, and always used in the service of the member, not behind their back.
From Extraction to Contribution: Members who contribute to the system—by tagging objects, reviewing goods, refining spaces, or sharing feedback—help improve results for others and receive enhanced personalization in return.
In short, attention becomes a shared investment in making the world of things more navigable, more intelligent, and more humane.
III. Building Value, Not Extracting It
Our approach rejects extractive advertising or opaque monetization by focusing on:
Unit Economics that Scale: As AI improves our matching, logistics, and recommendations, acquisition costs drop while retention & transaction value rise.
High-Margin, Low-Churn Membership: The $14/month premium tier is designed to be sticky. Once members experience real benefits—saved time, improved results, and peace of mind—they stay.
Ecosystem Monetization Through Trust: We don’t grow by locking people in, but by becoming the most trusted system for guiding life at home. Every successful transaction feeds the platform’s intelligence and reinforces its value.
The platform is built to return attention to what matters most: creating a supportive home, filling it with loved ones, and maintaining it over time. Every part of the business model reflects this ethic: help people live better, and earn fairly for doing so. In a landscape of opaque fees and misaligned incentives, we offer a different path—clear, constructive, and designed to last.
